Journalists and public relations professionals work together but they often have different goals. Reporters have been known to bemoan PR tactics but it goes both ways. Journalists might overlook a good story pitch much to the bewilderment of the PR pro. If you're in either of these professions, want to understand more about them or are in the position of doing your own public relations — don't miss this event. Public relations professionals and journalists with decades of experience discuss best practices and ways for each group to work together.
About the panelists
Chloe Morrison of NoogaToday
Chloé Morrison is an award-winning journalist with more than 10 years of experience covering a range of topics from education and business to crime and courts. She's worked in both traditional and digital journalism and has developed relationships with journalists and public relations representatives throughout the region. She's worked to help local small business owners and nonprofit leaders better understand how to work with members of the media. She's currently a multi-media producer, reporter + editor for NOOGAtoday, which is a fresh newsletter unique to this market. She is also an adjunct professor at UTC, where she aims to share her love of journalism with young minds. Chloé has freelanced for regional, national + international publications. She likes the color yellow, watching her new nephew grow and using other creative outlets, such as music, poetry, painting and crocheting.
Karlene Claridy of Claridy Communications
With more than 20 years of marketing and public relations experience, Karlene Claridy founded Claridy Communications in 2007. As the owner of Claridy Communications, Karlene works with clients ranging from corporations to nonprofit organizations to develop customized solutions to promote their products and service offerings. She helps clients maximize their exposure through sound marketing and public relations strategies. Prior to founding Claridy Communications, Karlene was the Public Relations Manager of EPB, a public utility located in Chattanooga, TN. During her tenure, she served as the company’s spokesperson and was responsible for developing and implementing communication strategies in support of EPB.
David Martin of Heed PR
David Martin is a co-founder of Heed Public Relations, a Chattanooga-based PR agency. He has over a decade of experience in the marketing and public relations space, including stints as communications director at Bellhops, a VC-backed moving company, and Briteside, a now publicly traded (Canada) cannabis startup. Over the years, David has secured hundreds of articles in North American outlets, including the New York Times, Forbes, Business Insider, and more. He is also a former local and syndicated columnist, but usually pretends that never happened.
Jim Tanner of McCallie School
Jim Tanner spent 14 years as a journalist with the Chattanooga Times Free Press, starting as a page designer and copy editor before spending several years as assistant sports editor. His writing has earned awards from the Tennessee Associated Press and the East Tennessee Society of Professional Journalists. Since 2015, he has worked at McCallie School, where he is the Deputy Director of Communications and Marketing with responsibility for PR, copywriting, media relations and marketing for the school. He also works at the University of Tennessee at Chattanooga as an adjunct professor in the Communications Department, teaching news writing and publication design.
Dr. Felicia McGhee of UTC Communications Department
Dr. Felicia McGhee is the interim head of the UTC Communication Department. Dr. McGhee graduated from the University of Michigan in 1992 with a Bachelors Degree in Communication. She received her Masters Degree in Public Administration from the University of Tennessee-Chattanooga. Dr. McGhee completed her doctoral degree at the University of Tennessee-Knoxville. Dr. McGhee has more than 13 years of broadcasting experience. Dr. McGhee has been teaching in the Communication Department for 17 years and was appointed interim department head on May 1, 2018. She is a member of the Alpha Kappa Alpha Sorority and Kappa Alpha Tau.