Whether you're just starting your business or looking to scale an existing one, having a solid brand is a the foundation of your success. After all, you can have the best product or service in the world, but if your target client doesn't know about it, your business won't succeed. The first step to spreading that word is creating a brand that represents who you are and will attract your ideal client.
In this class you will learn:
- The elements of a brand (Yes, it's more than just a logo)
- The effect your brand will have on your sales and marketing strategy
- How to build a brand that will resonate with your client
- The most important things to consider before starting to design
- How to articulate your brand throughout your marketing
About the teacher:
Channing Muller is the principal and founder of DCM Communications, a marketing consulting firm based out of Chattanooga, Tennessee. She works with event professionals and business owners to grow and scale their businesses with refined marketing strategies developed through 1-1 and group coaching. She has more than a 15 years of experience in the communications industry serving in top roles within marketing, magazine & web editorial, advertising, and business development for a variety of media, software, and PR companies both in the United States and internationally.
Prior to launching DCM she has served in a top international marketing position for Cision where she led marketing projects and initiatives for North America, including the successful redesign of 10 websites in 10 months across seven countries. She has also led and advertising campaign design and execution for more than 300 campaigns simultaneously while at Bisnow Media, and held the position of Miami Bureau Chief for BizBash, the leading media company for the live events industry. She continued on with BizBash as a Contributing Editor for seven years after moving from Miami to Washington D.C. These roles have honed her expertise in advertising, reporting, editing, marketing, social media and public relations.
A Southerner through and through, this New Orleans native lives in Chattanooga, Tennessee with her two rescues: Gracie Cat and Sully the Chocolate Lab. She’s an avid runner, lover of spin classes, good food, delicious drinks, and an advocate for the American Heart Association Follow her on Instagram @ChanningMuller.