Google AdWords is a powerful marketing tool for small businesses, but it can be daunting to undertake. Erik McNair of Papercut Interactive will discuss the basics of AdWords and how you can start taking advantage of Google AdWords! We’ll help you take your business to the next level by helping you understand how to set up an account, how to improve your quality score and how to use the correct keywords to get the most clicks.
About the teacher:
Erik McNair is Pay-Per-Click Director and a Business Development Associate at Papercut Interactive, a superfriendly web development company in Chattanooga, Tennessee. He has been working in web design and online marketing for more than 7 years and has witnessed the breakneck speed of the industry’s innovation firsthand. After serving as VP of Search Marketing at an Atlanta marketing firm, Erik happily moved up to Chattanooga to join Papercut Interactive. Here he works with clients to determine their business needs as pertains to the world of web design and digital marketing. In recent years he has specialized in paid advertising in search engines and social media. Erik is a graduate of Georgia College and State University. He and his wife live in Cleveland.