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Understanding Google Analytics

  • Society of Work 701 Market St #1350 Chattanooga, TN 37402 USA (map)

Google Analytics is a free, powerful tool that can show you valuable information about your website traffic, visitors and visitor behaviors. Whether you have a casual blog or a website for your business, you should be tracking your site performance. In this class you’ll learn the core principles of Google Analytics, such as, tracking visits to your site, where the majority of your visitors are coming from, how long they are on your site, and much more. Not only will you learn how to find this data, but you’ll also see how to interpret it into useful information.

About the teacher:

Brooklyn Rains is an Internet marketing analyst at Full Media in Chattanooga, where she works with clients to grow their online presence through search engine optimization, social media, e-mail marketing and online public relations. She has also recently become Google Analytics certified. Brooklyn is a proud graduate from Auburn University where she received her bachelor’s degree in marketing. In her free time, she enjoys spending time with her friends and her enormous family, working out, and going to Auburn football games.

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