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The Brand and Beyond Series, Part 2: Defining Your Unique Selling Position

  • The Edney, Floor Five 1100 Market Street Chattanooga, TN, 37402 United States (map)
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A well-built brand is made up of way more than just a great logo. In this four-part series we will look at the essentials of developing a well-received brand from a modern consumer’s perspective. Each class has been developed to be taken individually; However, to fully understand the foundational process necessary to build a responsive brand, it’s suggested that all 4 classes are taken in sequence.

Classes are a mix of lecture style and hands on to maximize learning potential and ability to implement on your own, immediately after each training session. Bring Your Own Lunch.

September 6th. Part 1: The Brand Refresher Course

Understanding how your brand is situated in the market place is vital to consumer perceptions of your brand. In this class we will establish what your brand represents through the look, sound and feel that is being projected. Then, we will learn to make appropriate adjustments based on any gaps in your current representation.

September 13th Part 2: Defining Your Unique Selling Position

Understanding how to engage with your target audience is vital to the health of your brands communication style. In this class we will establish how to communicate with your ideal audience and then define your unique selling point to a very specific audience.

September 20th Part 3: The Style Guide Development Process

Determining the visual confines to work within is vital to establishing a consistent brand presence both on and offline. In this class we will establish the tools necessary to build a strong brand that accompanies marketing and advertising efforts that are both clear and effective.

September 27th Part 4: Creating Consistent Communication

One of the strongest components behind building a reputable brand presence is to ensure everything you put out consistently represents your brand promise. In this class we will learn how to establish a consistent content creation process that keeps your brand top of mind of your ideal market.

About the teacher:

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If marketing was fashion Sarah Stahl would be in the @VeraWangGang. As designed, Sarah is mastering the art of managing profitable relationships as the Digital Media Strategist at Avant Creative.

With 10 years’ experience in entrepreneurship and business marketing, Sarah provides skillful insight into the current digital landscape while providing practical takeaways that can be implemented immediately. 

Later Event: September 13
Guitar 101: Strumming & Picking