A well-built brand is made up of way more than just a great logo. In this four part series we will look at the essentials of developing specific, measurable, aspirational, realistic and timely metrics that drive marketing efforts. Each class has been developed to be taken by individually; However, to fully understand the foundational process necessary to build a responsive brand, it’s suggested that all 4 classes are taken in sequence.
Classes are a mix of lecture style and hands on to maximize learning potential and ability to implement on your own, immediately after each training session. These classes are bring your own lunch.
October 11th. Part 1: Create a S.W.O.T. Analysis that drives decisions
A SWOT analysis is a tool for auditing an organization and its environment. It is the first stage of planning and helps marketers focus on key issues that are effecting progress, both internally and externally. In this class we will learn how to use a SWOT analysis to guide marketing decisions. Then together, we will develop your own personalized analysis to use moving forward.
October 18th Part 2: Defining your S.M.A.R.T. marketing goals
SMART goals are specific, measurable, aspirational, realistic & timely metrics that should drive each and every marketing effort in an organization. In this class we will learn how to determine SMART goals, then develop them for your own organizational marketing strategy.
October 25th Part 3: How to Develop a Marketing Communication Strategy
Statistically, we are actually worse at marketing than our historical industry counterparts. But that is mostly because communications have changed and we have so many more mediums we must learn and navigate. What used to be straightforward, is now complex and results in a lack of a fully developed integrated marketing mix. In this class we will learn how to develop a simplified plan that both reaches organizational goals and your ideal target market.
November 1st Part 4: Defining Successful Marketing Metrics
Metrics determine whether you are fulfilling key organization objects through your communication plan. In this class we will learn how to define metrics and budget appropriately to maximize your plans potential.
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